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"It was a wonderful experience interacting with you and appreciate the way you have planned and executed the whole publication process within the agreed timelines.”
Subrat SaurabhAuthor of Kuch Woh PalRajesh Srinivasan is a business strategy and modern marketing expert with a deep philosophical inquiry into the patterns that shape industries, human behavior, culture, and consciousness. An accomplished author of four books, Rajesh's latest work, Mindful Marketing, a cartoon-based book, became a bestseller on Amazon. He serves as a trusted advisor to entrepreneurs, CEOs, and CXOs, providing strategic insights to solve complex business growth challenges. A sought-after keynote speaker, Rajesh travels across the world and regularly addresses industry forums and corporate annual planning meetingRead More...
Rajesh Srinivasan is a business strategy and modern marketing expert with a deep philosophical inquiry into the patterns that shape industries, human behavior, culture, and consciousness.
An accomplished author of four books, Rajesh's latest work, Mindful Marketing, a cartoon-based book, became a bestseller on Amazon. He serves as a trusted advisor to entrepreneurs, CEOs, and CXOs, providing strategic insights to solve complex business growth challenges.
A sought-after keynote speaker, Rajesh travels across the world and regularly addresses industry forums and corporate annual planning meetings.
Outside work, Rajesh is a dedicated mindfulness practitioner who enjoys connecting with nature. He cherishes time with his wife Priya and son Vishal, balancing intellectual pursuits with family warmth.
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Just as nature abhors a vacuum, markets rush to fill gaps—and those who spot these spaces first win big. Market-defining innovations emerge not from creating something new, but from seeing what's missing.
The most valuable business skill is detecting opportunities hiding in plain sight—what Rajesh Srinivasan calls "The Vacuum Principle." Market creators like Walt Disney, Steve Jobs, and Jeff Bezos share this gift: seeing the world not just as it is,
Just as nature abhors a vacuum, markets rush to fill gaps—and those who spot these spaces first win big. Market-defining innovations emerge not from creating something new, but from seeing what's missing.
The most valuable business skill is detecting opportunities hiding in plain sight—what Rajesh Srinivasan calls "The Vacuum Principle." Market creators like Walt Disney, Steve Jobs, and Jeff Bezos share this gift: seeing the world not just as it is, but as it could be.
Through research, Rajesh has decoded how visionaries uncover opportunities others miss. This isn't luck—it's a learnable system. Inside this book, you'll discover:
- The 5 types of market vacuums and a framework to spot them
- 7 cognitive frameworks of market creators
- Strategies to protect and scale market positions
The next breakthrough isn't about creating something new. It's about spotting the gaps that already exist in the market—the ones others fail to see.
Best ideas from the book –
- 9P’s of Modern Marketing
- Competitive Curve, a framework to analyze your business success.
- The 8 Thinking Hats.
- Marketing Nirvana. (The 3 life stages of a Marketer)
- The Secret Sauce of Branding.
- The Ripple Effects of B
Best ideas from the book –
- 9P’s of Modern Marketing
- Competitive Curve, a framework to analyze your business success.
- The 8 Thinking Hats.
- Marketing Nirvana. (The 3 life stages of a Marketer)
- The Secret Sauce of Branding.
- The Ripple Effects of Branding.
- The 3 Evils of Customer Centricity.
In this book, Rajesh Srinivasan has distilled 135 small bites of thought from his professional experience as a Marketing Strategy Consultant. These nuggets of perspective will enrich your mind, thereby enriching your business.
The book also has illustrations that will spark your imagination and hone strategic thinking.
Spanning Sales, Marketing, Branding, Communication, Consumer Focus, Disruption and Strategy & Mindset, these ideas will induce introspection and will make you look at your business in a new light.
If you are an entrepreneur or a marketing enthusiast this book will surely be a great value addition to your library.
Leaders tribute for the book;
"Fun & insightful read for entrepreneurs and marketers. Rajesh distils his experiences & anecdotes into easy-to-read nuggets of unconventional wisdom that spurs fresh thoughts.”
Saurabh Bajaj, Head Marketing (Diary) – Britannia
“The book is a fusion of the basics of marketing with modern-day business imperatives & concepts woven seamlessly. It helps one evolve & yet help remain rooted in basics.”
Saumil Mehta, Director & Country Manager – The Kraft Heinz Company
Do you know the No.1 REASON why most of the businesses FAIL to grow quickly?
Because they do not have an Effective Marketing Plan or System which can help them to grow their business. Most entrepreneurs and marketers jump into advertising without having a winning strategy in place and waste huge amount of money in advertising.
Rajesh Srinivasan's New Book 'Marketing Success Formula' reveals a
4-STEP MARKETING FORMULA which can h
Do you know the No.1 REASON why most of the businesses FAIL to grow quickly?
Because they do not have an Effective Marketing Plan or System which can help them to grow their business. Most entrepreneurs and marketers jump into advertising without having a winning strategy in place and waste huge amount of money in advertising.
Rajesh Srinivasan's New Book 'Marketing Success Formula' reveals a
4-STEP MARKETING FORMULA which can help to market your business successfully without wasting time and money on unproductive marketing tactics like cold calling.
✔ Are you a Marketer or Business Owner who wants to Grow your Business QUICKLY but don't have a clear idea or plan as to how to do it effortlessly? Then, this BOOK is for you.
✔ Do you want a system which can help you to attract ideal customers without WASTING huge money on advertising? Here's a solution for you.
✔ Do you want to convert more sales and INCREASE the profits of your business? Your wait is over.
✔ PLUS, the book is loaded with lots of practical Marketing tactics and ideas which will help you to GET MORE RESULTS with LESS EFFORT and can practically be APPLIED in any market.
Learn the powerful 4-step marketing success formula and watch your business grow at lighting speed.
In this guide, you will learn:
- Three ways to choose your ideal target market.
- 6 different ways to craft a killer value proposition and differentiate your product/service from the competition.
- Three effective ways to generate more revenues which will put more money in your bank account.
- How to use the 80/20 principle to eliminate the advertising waste, increase the Sales and Profits effortlessly.
- How to use social proof to build credibility and increase the response rates of your ads dramatically.
And many other practical ideas to improve the efficiency of your marketing efforts.
Visit rajeshsrinivasan.com and register to get more marketing ideas.
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