Just as nature abhors a vacuum, markets rush to fill gaps—and those who spot these spaces first win big. Market-defining innovations emerge not from creating something new, but from seeing what's missing.
The most valuable business skill is detecting opportunities hiding in plain sight—what Rajesh Srinivasan calls "The Vacuum Principle." Market creators like Walt Disney, Steve Jobs, and Jeff Bezos share this gift: seeing the world not just as it is, but