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The Vacuum Principle How to Find Market Gaps and Create Category-Defining Companies

Author Name: Rajesh Srinivasan | Format: Paperback | Genre : Business, Investing & Management | Other Details

Just as nature abhors a vacuum, markets rush to fill gaps—and those who spot these spaces first win big. Market-defining innovations emerge not from creating something new, but from seeing what's missing.

The most valuable business skill is detecting opportunities hiding in plain sight—what Rajesh Srinivasan calls "The Vacuum Principle." Market creators like Walt Disney, Steve Jobs, and Jeff Bezos share this gift: seeing the world not just as it is, but

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Rajesh Srinivasan

Rajesh Srinivasan is a business strategy and modern marketing expert with a deep philosophical inquiry into the patterns that shape industries, human behavior, culture, and consciousness.

An accomplished author of four books, Rajesh's latest work, Mindful Marketing, a cartoon-based book, became a bestseller on Amazon. He serves as a trusted advisor to entrepreneurs, CEOs, and CXOs

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