With an illustrious career, spanning over 40 years, Ram is an icon of the advertising industry. His advertising career began at S.H. Benson (Ogilvy) and later moved to JWT. After working at JWT for 15 years, he was seconded to JWT’s subsidiary Contract Advertising as its president. Over 16 years tenure, Ram was instrumental in molding Contract into one of the finest in the country. For his contributions to the advertising industry, he received the A&M advertising Man of the Year award. In 2001, the advertising club of Kolkata elected him to the Hall of Fame. Ram served as the president of the advertising agency association of India and the chairman of the Advertising Standard Council of India for two years. A prolific writer, Ram has contributed articles to various newspapers and magazines on a variety of subjects. He has authored four books-MIXED FEELINGS, SECRETS OF ADVERTISING, AROUND THE WORLD IN 40 YEARS AND WHAT’S COOKING? Ram lives in Pondicherry and is connected with Sri Aurobindo Ashram.