"It was a wonderful experience interacting with you and appreciate the way you have planned and executed the whole publication process within the agreed timelines.”
Subrat SaurabhAuthor of Kuch Woh Pal
Business analytics and other decisions are influenced by several external factors in the business environment. This book provides a basic understanding of business analytics, business view, Business intelligence, Data integration, modelling, Measures, Metrics, and KPIs under five chapters.
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Dr. P. Senthilkumar & Dr. J. Nimala
Dr P.Senthilkumar who hails from Udumalaipettai in Tiruppur district, Tamilnadu is a postgraduate and has a doctorate in the area of Mechanical Engineering. He is a Professor at PGP College of Engineering and Technology, Namakkal, and a former Professor at SVS Engineering College, Coimbatore. He has 28 years of Teaching in Colleges and Published many papers and articles.
Dr J.Nimala is a prolific writer and has many reach papers and articles in Commerce, Management and Economics to his credit. She is a postgraduate in commerce and doctorate in Commerce. She has 13 years of teaching experience and is currently an Assistant Professor and Head in the Department of Commerce (Business Analytics) at Sri GVG Vishalakshi college for women, Udumalaipettai, Tiruppur district, Tamilnadu
