"It was a wonderful experience interacting with you and appreciate the way you have planned and executed the whole publication process within the agreed timelines.”
Subrat SaurabhAuthor of Kuch Woh Pal
Societal and Environmental Influences
My opinion also addresses broader societal issues, such as the negative impacts of robots on future societies and the influence of environmental pollution on economic development .
This demonstrates an understanding that economic systems are not isolated but are deeply intertwined with social and environmental factors . For example, environmental policies often require an understanding of behavioral economics to encourage public compliance and sustainable practices .
By explaining complex behavioral economic concepts through "daily fun human behavior" and "daily life matters," my aims to make these ideas accessible and engaging .
My work aligns with other prominent behavioral economists who investigate the psychology of investment and how factors like effort and personal involvement influence perceived value, such as Michael I. Norton's research on the "IKEA effect" .
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John Lok
The research aim of my books in behavioral economics is to apply psychological and behavioral economic methods to predict consumer behavior and decision-making processes.
My book seeks to understand the various factors that influence individual consumption choices, including cognitive biases, emotions, and social influences. My work emphasizes the importance of integrating insights from psychology with traditional economic theories to provide a more comprehensive understanding of how consumers make decisions in real-world contexts. Additionally, he explores the implications of these insights for businesses and policymakers, aiming to enhance strategies that can effectively attract consumers and improve market outcomes.
My research covers a range of topics within behavioral economics, such as consumer behavior prediction methods, the impact of time on decision-making, and the role of incentives in shaping human actions.
By utilizing diverse research methodologies—including qualitative interviews, case studies, surveys, and experiments—my aims to gather comprehensive data that informs his understanding of behavioral patterns in economic context
