"It was a wonderful experience interacting with you and appreciate the way you have planned and executed the whole publication process within the agreed timelines.”
Subrat SaurabhAuthor of Kuch Woh Pal
The Marwari community has long been a flagbearer of entrepreneurship in India, cultivating a legacy of resilience and success. This book is neither a compilation of individual success stories nor a mere collection of data points. Instead, it is an endeavour to capture the essence of Marwari wisdom and values that have transformed the community from humble beginnings into one of India’s leading entrepreneurial forces.
When a community consistently thrives in a particular field, there is often a deep-seated cultural heritage that drives this success – habits, values, and traditions that turn nothing into everything.
This book is an effort to distil the unique desi formula that has guided the Marwari community, as encapsulated in traditional one-line proverbs or lokokti. These age-old sayings hold practical wisdom, providing insights into values that can nurture entrepreneurship.
Beyond simply sharing these proverbs, this book reflects the personal experiences of the author, who has built his own entrepreneurial journey from scratch. Each chapter concludes with actionable takeaways, making it easier for readers to understand how even the simplest of greetings, like Ram Ram sa or Haare ka sahara Baba Shyam hamara, Balaji ko aasro, Jai Jeen Maata, contribute to a culture that fosters entrepreneurial spirit. Through this journey, we invite readers to reflect on the Marwari approach and discover how it may inspire their own path forward.
B.L. Mittal
Mr. B.L. Mittal, a distinguished entrepreneur and visionary leader, is the founder of healthcare digital platforms, SastaSundar and RetailerShakti, and wealth management firms, Microsec and Club Kautilya. A fellow member of the Institute of Chartered Accountants of India (ICAI), the Institute of Company Secretaries of India (ICSI) and the Institute of Cost and Management Accountants of India (ICMAI), Mr. Mittal exemplifies dedication and excellence in his fields.
Hailing from the village of Danta in Sikar district, Rajasthan, Mr. Mittal embarked on his journey to Kolkata with a strong sense of purpose. He established his businesses from the ground up, guiding them to significant growth and eventually to a successful IPO, creating substantial value along the way.
Beyond his entrepreneurial accomplishments, Mr. Mittal has a deeply philanthropic spirit. He founded Tree Campus Academy, a social initiative dedicated to teaching English to Hindi and Bengali speakers through a user-friendly app and online classes, empowering individuals with essential language skills. He also serves as a founding trustee of the Microsec Foundation, working to make a positive impact on society.
At the core of Mr. Mittal’s philosophy lies a commitment to ‘Being Genuine’, a value he holds dearly, along with a joyful approach to life, embodying the spirit of ‘Being Child’. His journey is a testament to his unwavering dedication to both business innovation and social betterment.
You can connect with him at blmittal@sastasundar.com
