"It was a wonderful experience interacting with you and appreciate the way you have planned and executed the whole publication process within the agreed timelines.”
Subrat SaurabhAuthor of Kuch Woh Pal
How the social sector can raise money, create social change, advocate a cause and engage with people.
Every organisation in the social sector has at least two of the above needs. This book uses the principles of Nudge Theory to show how to fulfil these needs better. The book takes a storytelling approach, rather than an academic one, and is packed with examples from India and around the world.
The centrality of 'marketing' for social change
Suman Srivastava
Suman Srivastava believes he was put down on earth to be a teacher. He excels in taking complex concepts and explaining them in a simple and practical way. He has done guest lectures or taught courses in the IIMs at Ahmedabad, Bangalore and Khozikode, ISB Hyderabad, Indian School of Development Management (ISDM) Noida, and several management institutes around the country. Besides h
India
Malaysia
Singapore
UAE
