"A fresh take on marketing, delves deeper into the Millennial mindset... A compelling read. Millennials would also love to discover themselves through this book."
Shiv Kumar, Director - Student Engagement and Applied Learning, Indian School of Business
"Insightful, thought provoking with lots of contextualized real life examples. A must read for marketing students."
Hitesh Sood, VP and Head Marketing, Vodafone Idea Limited