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FOMO: Marketing to Millennials

Author Name: Sumeet Singh Lamba | Format: Hardcover | Genre : Business, Investing & Management | Other Details

"A fresh take on marketing, delves deeper into the Millennial mindset... A compelling read. Millennials would also love to discover themselves through this book." 

Shiv Kumar, Director - Student Engagement and Applied Learning, Indian School of Business

"Insightful, thought provoking  with lots of contextualized real life examples. A must read for marketing students."

Hitesh Sood, VP and Head Marketing, Vodafone Idea Limited

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Sumeet Singh Lamba

Sumeet Singh Lamba is a seasoned marketer and a technology wizard. An alumnus of one of the leading B-schools in India, he is currently pursuing his Doctorate in Business Management in the field of marketing.

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