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Subrat SaurabhAuthor of Kuch Woh Pal
How behavioral economics can provide more realistic psychological foundations to any entrepreneur. This Chapter is intended to provide an introduction to the approach and methods of behavioral economics, and to some of its major findings, application, and promising new directions to any entrepreneur. I shall explain how the process of behavior economic field develops, then I shall show what methods are used to measure behavioral economy to let the entrepreneur to choose to do more reasonable behavior to satisfy their employee's any needs. Next, I shall indicate what the main two categories of behavioral economy are as well as I shall explain what risky and uncertain outcomes of individual behavior economic theories are as well as what behavioral game theory is ,such as entrepreneur can attempt to apply to solve any business challenges. Finally, I shall explain behavioral economic principles of policy makers or decision makers as well as I shall also analyze whether behavioral economy and psychology which has close relationship to let entrepreneur to understand.
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John Lok
I had graduated business Administration Science Degree in Common Wealth Open University. Then, I concentrate on researching whether how economic changing environment can influence our behaviors, e.g. consumer behavior in behavioral economic view. I had researched different behavioral economic topics included how artificial intelligence influences economic environment changes, how artificial intelligence influences consumer behaviors, how disease influences traveler leisure psychology, how economic changing environment influences public transport passenger choice, how e-commerce market influences consumer behavior etc. different books are published. I hoped my readers can make accurate analysis to learn how and why the economic changing environment influences consumer behavior in behavioral economic view.
