Influence on Consumption Desire and Choice: A central theme in my research is whether time factors can influence a consumer's individual consumption desire, leading them to change their original preference. This could mean choosing a different product or service to replace their initial choice due to time constraints or perceived urgency . This aligns with the concept of "scarcity heuristic" in behavioral economics, where limited availability (often time-bound) increases perceived value [^scarcity_heuristic].
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