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LEISURE CONSUMER PSYCHOLOGY

Author Name: John Lok | Format: Paperback | Genre : Educational & Professional | Other Details

Research supports many aspects of my theory by demonstrating how intrinsic motivations and psychological factors influence consumer behavior:

Studies have shown that individuals derive significant satisfaction from engaging in activities aligned with their values and interests rather than merely seeking pleasure through consumption.


Social influence has been documented as a powerful determinant of consumer choices across various domains, including leisure.


Emotional connections to brands or experiences have been linked to increased customer loyalty and satisfaction.


In conclusion, my unique perspective on leisure consumer psychology offers valuable insights into the complex interplay between intrinsic motivations, psychological factors, social influences, and cultural contexts in shaping consumer behavior during leisure activities.

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John Lok

Understanding Leisure Player Behavior through Behavioral Economics
According to my opinion, a researcher in behavioral economics, human behavior can be influenced by various factors, including emotions, social norms, and cognitive biases.

In the context of leisure player behavior, these factors can play a significant role in shaping an individual's decisions. For example, a person may choose to engage in a particular leisure activity because it provides a sense of enjoyment or social status, rather than purely for economic reasons.

Applying Behavioral Economic Theory to Leisure Player Behavior
My work on behavioral economics suggests that individuals' decisions are often driven by automatic, intuitive processes rather than deliberate, rational ones. In the context of leisure player behavior, this means that individuals may be more likely to engage in activities that provide immediate gratification or pleasure, rather than those that offer long-term benefits.

The Role of Cognitive Biases in Leisure Player Behavior
Cognitive biases, such as loss aversion and the sunk cost fallacy, can also influence leisure player behavior. For example, an individual may be more likely to continue playing a game because they have already invested a significant amount of time or money, even if it is no longer providing them with enjoyment.

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