"It was a wonderful experience interacting with you and appreciate the way you have planned and executed the whole publication process within the agreed timelines.”
Subrat SaurabhAuthor of Kuch Woh Pal
As the construction industry is evolving rapidly, and organisation need disciplined, process driven sales system to stay ahead of competition and fulfil customers needs. Project Sales and Business Development Strategy delivers a robust roadmap for transforming sales effectiveness in the building materials industry.
Filled with operational templates, and actionable frameworks, the book enables CXOs, SBU, National heads to strengthen their teams, streamline project pipelines, and accelerate growth across diverse markets.
Project Sales and Business Development Strategy provides a complete, step-by-step understanding of project prospecting, stakeholder mapping, contractor management, channel alignment, pricing strategy, and BTL activities for both retail and project segments.
It is a integrated guide that turns challenges into systematic , repeatable processes that drive consisten growth.
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Ashim Nikhil Saha
Ashim Saha is a seasoned sales and business development professional with extensive experience in the building materials . Over the course of his career, he has worked across diverse markets, led cross-functional teams, and built scalable sales processes that help organisations win complex project business and strengthen project channel-driven growth.
With deep expertise in project sales, influencer management, BTL execution, market development, project management, applicator development and Project and Institutional distributor engagement, Ashim has developed a practical, field-tested understanding of how demand is created, nurtured, and converted. His approach combines strategic thinking with on-ground execution, enabling sales teams and leaders to bridge the gap between planning and performance.
Ashim has trained and mentored sales professionals at various stages of their careers, helping them understand the dynamics of long sales cycles, multi-stakeholder decision-making,specification, and competitive pricing environments. His insights are grounded in real-world experience, making his frameworks and methodologies highly actionable for project segments of the building materials industry.
Project Sales and Business Development Strategy reflects Ashim’s ambition to provide the industry with a comprehensive, structured playbook—one that simplifies complexity and empowers professionals to drive consistent, sustainable growth.
