"It was a wonderful experience interacting with you and appreciate the way you have planned and executed the whole publication process within the agreed timelines.”
Subrat SaurabhAuthor of Kuch Woh Pal
The importance of Research Methodology is well known in Management and Research. The overwhelming response to our book on the Internet of Things (IoT) inspired me to write this book. The book is structured to cover the key aspects of the subject, Research Methodology.
The book uses plain and lucid language to explain the fundamentals of this subject. The book provides a logical method of explaining various complicated concepts and step-by-step methods to explain the important topics. Each chapter is well supported with necessary illustrations, practical examples, and solved problems. All the chapters in the book are arranged in their proper sequence, which permits each topic to build upon earlier studies. All care has been taken to make students comfortable in understanding the basic concepts of the subject.
The book not only covers the entire scope of the subject but also explains the philosophy of the subject. This makes the understanding of this subject clearer and makes it more interesting. The book will be very useful not only to the students but also to the subject teachers. The students have to omit nothing and possibly have to cover nothing more.
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DR. SANTOSH KUMAR PANDEY, PROF. (DR.) HARIT KUMAR, DR. ARTI KHATNANI, DR. DEEPAK SHUKLA
DR. SANTOSH KUMAR PANDEY (PhD, UGC NET, MBA, M.Phil., M.Sc.) is working as an Associate Professor and chief proctor in PSIT - College of Higher Education, Kanpur (UP), India. With more than 16 years of teaching experience.
PROF. (DR.) HARIT KUMAR is serving as Director of PSIT College of Higher Education, Kanpur. He has been teaching Marketing Management, Sales & Distribution Management, Consumer Behavior & Management Subjects at the post-graduate level since 2008.
DR. ARTI KHATNANI, Associate Professor, PSIT College of Higher Education, Bhauti, Kanpur. Dr. Arti Khatnani is an accomplished academician with over 15 years of experience in teaching and research. She is NET qualified in Management as well as Commerce.
Dr. Deepak Shukla is an Assistant Professor in the Department of Business Administration Pranveer Singh Institute of Technology, Kanpur. He has been teaching Decision-Making Sciences and Marketing Management since 2009.
