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Subrat SaurabhAuthor of Kuch Woh Pal
Time as a Factor in Consumer Choice
My primary opinion is that time is a significant variable that can influence a consumer's individual consumption desire, potentially leading them to choose a different product or service than their original preference . My aims to research whether the "time factor" can easily change a consumer's individual consumption choice. This understanding is crucial for product sellers and service providers, enabling them to predict when and in what consumption environments consumer behaviors might be influenced by time .
Time Pressure and Marketing Behavior
A specific aspect of time that my opinion explores is "time pressure." My view explains how and why time pressure influences marketing behavior and consumer decision-making . My view uses service and product cases, as well as examples from large international organizations, to demonstrate how consumers perceive time pressure and how this perception affects their consumption behaviors . This concept also extends to employees, as my view discusses how time pressure influences their need to adapt working behaviors to their environment .
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John Lok
I am an author with a background in behavioral economics from Commonwealth Open University, applies behavioral economy concepts to explain how time influences consumer behavior through several key opinions and research areas. My work consistently integrates insights from psychology with traditional economic theories to provide a more comprehensive understanding of human decision-making in economic contexts .
My view also researches whether time influences social consumption behavior between sellers and buyers . My view delves into how time may cause salespeople to feel pressured to persuade customers to make a purchase within a short or long timeframe . From a behavioral economy perspective, businesses can apply this theory to predict individual consumer behavior, considering both economic time and economic psychological factors . My aims to explain what "consumer economic time" means and how it influences consumption behavioral changes .
