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The 48 Laws of Business Failure Book 2

Author Name: Old Fox Vijey | Format: Hardcover | Genre : Business, Investing & Management | Other Details

Business is not peace.
Business is war.

The Corona pandemic destroyed countless entrepreneurs.
The virus is dead, but the impact it made on the lives of entrepreneurs is not.

This playbook makes the wounded lions more lethal because it is written by a wounded lion.
This playbook is the antidote.

It is designed for entrepreneurs who don’t want to fall — and for fallen entrepreneurs… wounded lions… battle-burnt warriors who tasted humiliation, debt, betrayal, fear, sleepless nights — and are now ready to rise with strategy, cold-blood clarity, and brutal market intelligence.

Competition is not motivation.
Competition is the enemy.

Ignoring competition is not innocence — it is suicide.
Blindness leads to market collapse.
Market collapse drags families into silent suffering.
And by the time the family feels it…
the business is already dead.

This is the first book to introduce the powerful concept of Market Solitary Confinement — revealing a new dimension of business warfare the world has ignored for decades.

This is not a motivational book.
This is a war manual.

Written by Old Fox Vijay, India’s First Competition Outsmarting Strategist — a man who has survived both Market Solitary Confinement and Family Solitary Confinement… and returned stronger.

Become a General in the business war.
Or become a casualty of competition.

When they outspend you — outsmart them. 

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Old Fox Vijey

Old Fox Vijey is India’s first Competition Outsmarting Strategist and the creator of The Old Fox Vijey Method—a strategic method that helps CEOs and entrepreneurs detect threats early, prevent business failure, and stay ahead of competitors.

While most experts talk about growth, Old Fox Vijey teaches something more important:

Survival comes first. Success comes next.

He does not believe in motivation.

He believes in strategic reality.

After surviving both market solitary confinement and family solitary confinement, he made one decision:

**Failure must never destroy an entrepreneur.

It must train them.**

Today, he prepares business owners to:

• See danger early
• Think like strategists
• Outsmart competitors
• Protect what they built

His philosophy is direct and unforgettable:

**Business is war.

Competition is the enemy.
Strategy is survival.**

Often called the Professor of Harsh Reality, Old Fox Vijey has one mission — to transform business owners into disciplined Market Generals who do not just grow… but endure.

He lives in Chennai, India, with his wife and son, where he continues to build a powerful movement around competitive intelligence and business survival.

Outsmart — Before You Are Outsold.

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