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The Economics of Software Engineering Guiding Principles for a Balanced Career

Author Name: Mr. Venkat Sanka, Dr. Kadupukotla Satish Kumar, Dr. Vadali Srinivas, Smt. Bagadi Visalakshi | Format: Paperback | Genre : Educational & Professional | Other Details

Software engineering extends beyond writing code; it is about managing the economics of time, skills, and opportunities. A balanced career demands that engineers act as investors in their own professional capital, making deliberate choices that yield long-term value. By viewing skills as assets, emphasizing outcomes over hours, diversifying expertise, and mitigating risks, they cultivate resilience and adaptability. Sustainable growth arises from balancing productivity with rest and continuous learning, while collaboration and mentorship amplify opportunities through network effects. Remaining alert to industry trends without succumbing to hype ensures stability. Ultimately, success in software engineering rests on strategic investment, wise decisions, and sustainable growth that safeguard both professional impact and personal well-being.

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Mr. Venkat Sanka, Dr. Kadupukotla Satish Kumar, Dr. Vadali Srinivas, Smt. Bagadi Visalakshi

Mr. Venkat Sanka is a seasoned data and cloud analytics leader with over 16 years of experience driving digital transformation across global enterprises. He has led major initiatives in data governance, AI/ML, and cloud migration at organizations including Johnson & Johnson, Comcast, and Citi. A published IEEE author, patent holder, and book author, he actively contributes to the technology community as a conference speaker, academic mentor, and editorial board member. He also serves as a volunteer judge for the CoDiE Awards, AI, and cybersecurity award programs. Venkat is a Fellow of AIMER and IIET and holds a Master’s degree from GITAM.

Dr. Kadupukotla Satish Kumar is currently working as an Associate Professor in the Department of Computer Science and Engineering at Mahatma Gandhi Institute of Technology (MGIT), Hyderabad. He obtained his Ph.D. from Jawaharlal Nehru Technological University, Kakinada, India. Dr. Satish Kumar has authored more than 35 research articles and papers published in reputed national and international journals and conference proceedings. He has successfully guided 15 M.Tech students and is the author of the book “Java for Beginners.” He holds 8 patents and has received two research grants. His research interests include Embedded Systems, Safety-Critical Systems, and Deep Neural Networks.

Dr. Vadali Srinivasa is currently working as an Associate Professor in the Department of Computer Science and Engineering at Vignan Institute of Technology and Science, India. He holds a Ph.D. in Computer Science and Engineering from JNTUK, Kakinada, and has over 16 years of teaching experience along with 2 years of industry exposure. He completed his M.Tech in Computer Science and Technology from GITAM University, Visakhapatnam, and also holds an M.Sc. in Electronics from Andhra University, Visakhapatnam. He has international teaching experience at the Institute of Business Studies, Papua New Guinea, affiliated with Southern Cross University, Australia. In an assignment, he also worked at The British International School, Lubumbashi, as an Advisor for Grade O, A, and AS Levels, Cambridge IGCSE Curriculum, for 6 months. His research areas include Wireless Sensor Networks, Underwater Acoustic Sensor Networks, IoT, and Medical Image Processing. He has published several research papers in reputed international journals and conferences, authored book chapters in emerging areas of computer science, and has filed patents for his innovative ideas. 

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