"It was a wonderful experience interacting with you and appreciate the way you have planned and executed the whole publication process within the agreed timelines.”
Subrat SaurabhAuthor of Kuch Woh Pal
Your marketing is hitting MQL targets. Sales is working the pipeline. But revenue? Revenue is a coin flip.
If this sounds familiar, you're not alone. Most B2B SaaS companies are drowning in tools, data, and dashboards yet struggling to produce predictable growth. The problem isn't team, budget, or technology. It's that the GTM motion is built on assumptions, not truth.
The GTM Operating System reveals why modern GTM fails and how to fix it.
Drawing from 15+ years leading GTM transformations three continents, this book exposes the hidden fractures that break revenue engines:
1. Why MQLs don't translate to pipeline
2. How the wrong ICP can cost millions in wasted marketing spend
3. How AI SDRs can act as a successful engine
4. Why excited customers still churn at renewal
But this isn't just diagnosis. It's a complete playbook for building an intelligence-led, value-driven GTM system that compounds over time.
You'll learn to:
1. Discover the customer cohorts that actually drive growth
2. Transform generic campaigns into use-case precision that doubles conversions
3. Deploy AI that amplifies human insight instead of scaling confusion
4. Build alignment across teams around shared truth
5. Turn retention from a cost centre into your primary growth engine
Bonus: Includes a 90-day implementation roadmap, real metrics from actual transformations, and frameworks you can use immediately.
Stop chasing more leads. Start building a system that learns.
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Ritika Sehgal, ChatGPT
Ritika Sehgal is a go-to-market leader with 15+ years of global experience across the US, EMEA, and APAC, building and scaling GTM systems for B2B SaaS and AI-first companies. She has led marketing, value engineering, sales enablement, and customer lifecycle initiatives across organizations including Oracle, TIBCO, Avalara, Evise.ai, and Gupshup.
Ritika specializes in designing data-driven, AI-enabled go-to-market operating systems that align marketing, sales, and customer success around real customer value. She has helped teams close multi-million-dollar deals, improve retention and expansion, and move from fragmented campaigns to connected execution.
An Executive MBA graduate from the University of Chicago Booth School of Business, Ritika writes from the perspective of an operator focused on clarity, outcomes, and sustainable growth in an AI-first world.
