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Subrat SaurabhAuthor of Kuch Woh Pal
In today’s complex and interconnected world, management decisions are expected to be rational, data-driven, and equitable. Yet, beneath even the most calculated strategies lie powerful, unseen influences subconscious biases that shape outcomes in subtle and far-reaching ways. The Hidden Forces of Distribution: How Subconscious Bias Shapes Management Decisions is an eye-opening academic exploration of how implicit biases infiltrate every level of organizational decision-making. From recruitment and promotion to strategic planning, crisis response, and leadership governance, this book unpacks the psychological undercurrents that skew judgment, impact resource allocation, and distort management practices. Through rigorous research, real-world examples, and actionable insights, the book examines the mechanisms of bias within distribution management and offers frameworks for overcoming them. It addresses crucial themes including technological bias, international cultural dynamics, organizational culture, and inclusive leadership. Written for academics, students, policymakers, and forward-thinking professionals, this book is an essential resource for anyone seeking to understand and dismantle the hidden barriers to fairness, efficiency, and innovation in managerial systems. Discover how becoming aware of the invisible can empower better decisions and more equitable organizations.
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Nabid Aziz, Zerin Tasnim, Abid Aziz, Abu Bakar Abdul Hamid
Nabid Aziz
Mr. Nabid Aziz is a Doctoral Researcher at the University of Hull in the East Riding of Yorkshire, located in the United Kingdom. Additionally, in Bangladesh he has been serving as an Assistant Professor at Gopalganj Science and Technology University (formerly BSMRSTU) and as a member of the governing body of Uttara University he heads it’s Planning and Development Committee ensuring growth of the institutions. His work in academia and educational administration is concentrated on the areas such as inclusive technology deployment, campus infrastructure and capacity building, faculty development, internationalisation and business innovation. With a long term association with the education sector, he continues to contribute towards institutional sustainability.
Dr. Zerin Tasnim
Dr. Zerin Tasnim is an Assistant Professor of Supply Chain Management at North South University, Dhaka, Bangladesh, where she also serves as the Course Coordinator for the MBA program. She holds a PhD in Management from Putra Business School, Universiti Putra Malaysia (UPM), and a BSc in Mechanical Engineering from Bangladesh University of Engineering and Technology (BUET). Dr. Tasnim brings an interdisciplinary academic background and a global research perspective to her work, with research interests spanning digital supply chains, healthcare logistics, and sustainable and green operations.
Abid Aziz
Mr. Abid Aziz serves as a Trustee at Uttara University in Bangladesh, where he also contributes as a faculty member. Mr. Abid holds a BSc in Business from the University of Birkbeck in London, United Kingdom, an MBA and an MS in Economics. With a robust research background, his work in corporate strategy and academic research is dedicated to fostering innovation and creating socioeconomic impact. He leads the Fintech Research Group as it’s Director and also holds Directorships in various other entities.
Prof. Dr. Abu Bakar Abdul Hamid
Prof. Dr. Abu Bakar Abdul Hamid is a distinguished Professor of Marketing & Supply Chain Management at IUKL- Infrastructure University Kuala Lumpur, Malaysia. Prior to this, he was a professor at Putra Business School (PBS), UPM and Universiti Teknologi Malaysia (UTM), both are pioneering AACSB accredited business school. With over 35 years of teaching experience, he has successfully supervised 80+ PhD students in Marketing and Supply Chain Management.
