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Why do smart people make irrational choices? Why do good intentions sometimes lead us astray?
Wired to Err brings the science of cognitive biases to life through 25 vivid, fictional stories inspired by real psychological research and everyday dilemmas. From the boardroom to the classroom, the casino to the kitchen table, you’ll meet unforgettable characters whose lives, and mistakes, shine a spotlight on the mental shortcuts that shape us all.
Accessible, engaging, and insightful, this book doesn’t just explain the quirks of human thinking. It helps you notice them in yourself, build practical awareness, and make better decisions. Perfect for readers of all backgrounds, Wired to Err is an essential guide for anyone curious about the hidden forces shaping our choices. Open these pages to discover how being “wired to err” can be your first step toward wisdom.
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Sandeep Bhasin
Sandeep Bhasin holds a Ph.D. in Strategy and is a certified professional with the University of Colorado (School Health for Children and Adolescents Specialization) and the University of Queensland (Mental Health and People with Intellectual Disability). He is an experienced senior management leader with over 30 years of expertise in planning and leading marketing and branding initiatives, communications management, business events, cost-effective distribution channel development, and strategic planning. His career spans multiple industries, including media, credit research and rating, financial services, and management education. An accomplished author, he has written four books to date, and this work marks his fifth.
