In a world where customers have AI, reviews, and communities at their fingertips, manipulation no longer works.
Customers Are Not Stupid is a sharp, timely guide to understanding the modern customer smarter, skeptical, and empowered like never before. Through real world examples, relatable stories, and clear insights, Avinash Jha explains why old marketing tricks backfire, how trust has become the most valuable currency, and why respect, honesty, and empathy now define winning businesses.
This book is not about selling harder. It is about listening better. It shows how transparency builds loyalty, how authentic storytelling replaces hype, and how companies can partner with customers instead of trying to outsmart them.
If you lead a business, build products, market ideas, or work with customers in any form, this book will change how you see them and how they see you.
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Avinash Jha
Avinash Jha is the CEO of CITS LTD and an award-winning AI innovator whose work spans the UK, Laos, and Nepal. A passionate advocate for accessible technology, he has led over 30 free AI workshops in Laos and helped thousands of people understand and apply AI in real business environments.
As the mind behind several impactful digital solutions including national-level platforms for government and enterprise Avinash blends practical experience with a deep understanding of how customers think in the modern digital era.
Customers Are Not Stupid reflects his belief that businesses must evolve, listen, and innovate with honesty if they want to win trust in an age where people are smarter, more informed, and impossible to fool.
