INTRODUCTION TO

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INTRODUCTION TO BEHAVIORAL ECONOMY

Author Name: John Lok | Format: Paperback | Genre : Business, Investing & Management | Other Details

In my this book, the main important aim, I give examples to explain how to apply psychological and behavioral economic both view point related methods to predict consumer individual behavior to let businessmen learn how to choose the reasonable or right methods to attract consumers to choose to buy whose products or consume whose services to win competitors more easily. In this book final part, I shall indicate clear reasons to explain why I agree behavioral economy method and psychological method can be used to predict consumer behavior in nowadays society.

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Paperback RM 28.00

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John Lok

I had graduated business Administration Science Degree in Common Wealth Open University. Then, I concentrate on researching whether how economic changing environment can influence our behaviors, e.g. consumer behavior in behavioral economic view. I had researched different behavioral economic topics included how artificial intelligence influences economic environment changes, how artificial intelligence influences consumer behaviors, how disease influences traveler leisure psychology, how economic changing environment influences public transport passenger choice, how e-commerce market influences consumer behavior etc. different books are published. I hoped my readers can make accurate analysis to learn how and why the economic changing environment influences consumer behavior in behavioral economic view.