As Digital Marketers we use the word so much. Get Leads, Convert Leads, This Lead, That Lead, and so on. However, what is a "lead" in the real sense?
That's what we are going to learn today.
There are a lot of people out there in the real world who would want to buy your products and services. You are here with a product or service that you want to sell. How are you going to reach out to your potential customers?