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Brandgaluru Made in Bengaluru Vol.1

Author Name: Sriram Devatha | Format: Paperback | Genre : Business, Investing & Management | Other Details

Ask an average Bangalorean about the Garden City before IT or the startup hustle and they’ll most likely recall an idyll filled with lush green cover and comforting climate of the city. Few would talk about the many PSUs: BHEL, BEML, HAL, etc., or even recall the multiple businesses that operated from Bengaluru before Y2K.


This book tries to bring out the entrepreneurial energy in a quieter time of the city and also hopefully convince you that the moniker Silicon Valley of India is only the latest business avatar of Bengaluru through the stories of four iconic brands: P N RAO, RADEL, WILLIAM PENN, and Judge Press. Between them, they cover a wide timeline, from a legacy brand like P N RAO which is celebrating 100 years of business to a dynamic newbie, WILLIAM PENN that recently acquired Sheaffer. Further, they operate in different segments, from selling digital veenas to providing printing services, showing the richness of the city’s entrepreneurs.

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Sriram Devatha

Sriram is a consulting editor at YourStory. He enjoys writing business history. His book on the brand journey of Amrut Single Malts is due to be published by Westland next year. 

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