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Building Brands In A Suddenly Changed World A handbook of the maddening shifts that turned things up side down this decade alone, what's next and what it all means for business and brands.

Author Name: Pooja Nair | Format: Hardcover | Genre : Business, Investing & Management | Other Details

As nostalgic as it is futuristic. Sprinkled with humour and doodles. This book is the result of 9 months of research and documentation of all that needs to be kept in mind while working on brand strategy in this day and age. 

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Hardcover

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Pooja Nair

Pooja's nuanced POV(Point Of View) on the business of brand building and marketing strategies comes from over 20 years of versatile practice across leading global giants like Ogilvy, Mullen Lowelintas, Publicis India Advertising and TBWA at their Mumbai offices. She also had a stint at Saatchi & Saatchi, Colombo, Sri Lanka.

In 2021 she chose Columbia Business School, NYC to get her certificate in Digital Marketing. A great decision as it is possibly the only course in the world with a focus on building brands even in online marketing and stresses on the inevitability and importance of digital transformation.

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