"It was a wonderful experience interacting with you and appreciate the way you have planned and executed the whole publication process within the agreed timelines.”
Subrat SaurabhAuthor of Kuch Woh Pal
In today’s economy, gaining and sustaining a competitive advantage is harder than ever. But there are few companies which have been able to make a mark in this cut through competition also through their innovative and creative strategies. This book is a collection of Caselets of such companies from across the globe.
The Caselets discussed in this book will be of immense help to the budding managers in developing various skills like decision making and problem solving and creativity.
Dr. Pratik C Patel
Dr. Pratik C Patel has a rich teaching experience of around 14 years at UG and PG level. He has done his Ph.D in Celebrity Endorsement. He has also cleared NET in Management subject. He has published more than 25 research papers/ case studies in the journal of repute. He has already published two books titled “Contemporary issues in Marketing and Finance” and “Learning Business Strategy through Case Study”.
Dr. Patel is presently associated with one of the most reputed Management College in the South Gujarat region, BRCM College of Business Administration; affiliated to VNSGU as Assistant Professor in the subject of Marketing Management since June 2009. The author can be reached at pratikmba1@gmail.com
