"It was a wonderful experience interacting with you and appreciate the way you have planned and executed the whole publication process within the agreed timelines.”
Subrat SaurabhAuthor of Kuch Woh Pal
The book "Consumer Behaviour: In Indian Context" is primarily intended for management students and faculty members to use as a text. It is intended to cover the fundamentals of consumer behavior. This book primarily serves as a textbook for Management students of B.B.A. course. The purpose of the book is to cover what every student of business studies needs to know about crafting and executing consumer behaviour both theoretically and in terms of their practical applications.
Dipanakr Dutta
Over the past few years, Mr. Dipankar Dutta is an educator by profession. Currently associated with JBIT College of Applied Sciences, Dehradun (U.K.), India as an Assistant Professor of Marketing & HR and also pursuing Ph.D. He has pursued Bachelor of Pharmacy, and MBA ( Marketing and HR) from Assam University, Silchar ( A Central University). He has published many research and review articles in national and international Journals and conferences.
