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Decoding Digital Unlocking Digital Barriers, Foreword By Dr. Philip Kotler

Author Name: Somdutta Singh | Format: Paperback | Genre : Computers | Other Details
Amazon Sales Rank: Ranked #56 in Digital Media & Graphic Design

This book entails a detailed analysis of digital sciences, it's impact on marketing and serves as a manual, a text for students, businesses and the common man. As the title suggests, it explores the technical aspects of digital marketing - from SEO to Social Media; Analytics to Adwords; Legal Compliance to Lead Generation and much more. In short, the book makes for both an informative and interesting read, providing you with answers to burning questions about digital media. With a complete chapter on digital marketing tools and technology, the book helps you learn about leveraging Google®and Facebook®to grow your brand.
The book comprises 15 chapters, some are as follows:
• Introduction to digital signs and marketing
• Solving the search barriers through SEO
• Google analytics and Adwords
• Simplifying social media
• Defining email marketing
• Curating content marketing
• Master Google Webmaster
• PR and communication tools
• Lead generation campaigns
• Legal compliance and Accounting and taxation
The book presents a knowledge-drives-strategy-drives-results approach. Blending analytical skills with strategic approach, Decoding Digital is comprehensive and intricate. It is an effort to understand the correlation between the macro and micro of digital marketing. For example, if you are looking at the first step of the marketing strategy for a product, you can make an informed decision with comparative studies backed by citations of detailed case studies. Further, the reader can gain insights into how an integrated, comprehensive approach helps drive growth and success.

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Delivery by: 9th Mar - 12th Mar

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Somdutta Singh

A serial entrepreneur, mentor and New York based-writer, Dr. Somdutta Singh channels her life experiences to narrate stories to audiences and helps them embrace the age of disruption. She calls herself a wordsmith, who through tales from her own life breaks our deeply entrenched tedious environment to bring about positive change.

Born to doctor parents, she spends her days dissecting technology, innovation & communications to find ways to tell stories to the world and connect with people. She has spoken at conventions across the globe and has helped numerous companies navigate their way through the landscape of innovative marketing and branding strategies.