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Subrat SaurabhAuthor of Kuch Woh PalDr.Somdutta Singh is a best-selling author, influencer, serial entrepreneur, keynote speaker and word traveller. When she is not writing or working on her several businesses, you can find her busy playing the piano, golf or sweating out at the gym. She is passionate about E-commerce and is on a mission to make her current venture, the numero uno E-comm. partner for global brands. She participates in many community outreach efforts and travels the world to take her businesses and interests worldwide.Read More...
Dr.Somdutta Singh is a best-selling author, influencer, serial entrepreneur, keynote speaker and word traveller. When she is not writing or working on her several businesses, you can find her busy playing the piano, golf or sweating out at the gym. She is passionate about E-commerce and is on a mission to make her current venture, the numero uno E-comm. partner for global brands. She participates in many community outreach efforts and travels the world to take her businesses and interests worldwide.
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As India sprints to mature into a roaring, raging economy, a powerhouse eclipsing her towering neighbour nations, Stories from New India: Policies, Hope and Change traces the author’s voyage across the country and the evolution of mankind under a novel administration. As the author traversed from state to state, she came across the artefact of the flowing forces of grand migrations and exchanges that have shaped India, the anecdotes—myriad, incredible, exo
As India sprints to mature into a roaring, raging economy, a powerhouse eclipsing her towering neighbour nations, Stories from New India: Policies, Hope and Change traces the author’s voyage across the country and the evolution of mankind under a novel administration. As the author traversed from state to state, she came across the artefact of the flowing forces of grand migrations and exchanges that have shaped India, the anecdotes—myriad, incredible, exotic, tales—that the world needs to hear.
Each tale spins an unforgettable story of sanguineness that enters a pragmatic and thrilling domain. Unfolding over a few months, the book is written with Somdutta's inimitable delight and refinement. In this book, she has invented an exhilarating new form—reminiscing love, agony, healing and hopefulness—deploying theatrical, kaleidoscopic panoply of voices.
This book entails a detailed analysis of digital sciences, it's impact on marketing and serves as a manual, a text for students, businesses and the common man. As the title suggests, it explores the technical aspects of digital marketing - from SEO to Social Media; Analytics to Adwords; Legal Compliance to Lead Generation and much more. In short, the book makes for both an informative and interesting read, providing you with answers to burning questions about
This book entails a detailed analysis of digital sciences, it's impact on marketing and serves as a manual, a text for students, businesses and the common man. As the title suggests, it explores the technical aspects of digital marketing - from SEO to Social Media; Analytics to Adwords; Legal Compliance to Lead Generation and much more. In short, the book makes for both an informative and interesting read, providing you with answers to burning questions about digital media. With a complete chapter on digital marketing tools and technology, the book helps you learn about leveraging Google®and Facebook®to grow your brand.
The book comprises 15 chapters, some are as follows:
• Introduction to digital signs and marketing
• Solving the search barriers through SEO
• Google analytics and Adwords
• Simplifying social media
• Defining email marketing
• Curating content marketing
• Master Google Webmaster
• PR and communication tools
• Lead generation campaigns
• Legal compliance and Accounting and taxation
The book presents a knowledge-drives-strategy-drives-results approach. Blending analytical skills with strategic approach, Decoding Digital is comprehensive and intricate. It is an effort to understand the correlation between the macro and micro of digital marketing. For example, if you are looking at the first step of the marketing strategy for a product, you can make an informed decision with comparative studies backed by citations of detailed case studies. Further, the reader can gain insights into how an integrated, comprehensive approach helps drive growth and success.
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