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Demystifying Retail The Four Golden Rules

Author Name: L R Natarajan, M. Prabhakar | Format: Paperback | Genre : Business, Investing & Management | Other Details

The book is for those who are interested in making their retail business more effective and efficient.

I What makes a successful Retailer?

Product has been key to any retailer’s success. What we sell, the speed at which we sell them, what remains in stock, what more gets introduced and what gets removed, is the key to retail success.The art of product management needs to be backed by the science of inventory management for one to succeed in retailing.

II What retailers can learn from young Aditya?

This book is written in the form of a business Novel.

Aditya, a young graduate  received an unusual challenge from his father, to double the sales revenue and profit of the family’s chain of Jewellery stores in 24 months. As per the will crafted by father, all the assets of the company will go for a charitable cause if the target is not achieved, and Aditya will receive Rs 100 Lacs and a house for him to restart his life..

III What are the four simple golden rules followed by Aditya?

§Identifying fast-movers and ensuring availability of these  Stock keeping Units

§Processes for the right planogram and for replenishment of Non-Fast movers

§Processes for New Product Introduction

§Processes for managing aged stock

These Golden Rules, we believe, can be used for creating the right processes for any category of organised retail chain and traditional large retail business formats. in enabling highest possible ROI to business.

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L R Natarajan, M. Prabhakar

L R Natarajan 
LRN is an automobile engineer from Madras Institute of technology, with 36 years of experience in the corporate world.
Work experience: 
LRN has worked at senior level positions in various Automotive companies. His last employer was Titan Company limited. Eleven years in Titan Company limited and retired as CEO for the new business division. LRN was also heading the innovation council at Titan and was an active member of the Tata Group Innovation Forum.
Key achievements: 
LRN had started a school for Innovation in Titan and the school had produced over 400 trained innovators. LRN was declared winner in two global Innovation competitions held by Management Innovation Exchange in association with Harvard and McKinsey, under the theme Innovating Innovation and Leaders everywhere.
Current assignments: 
 After leaving Titan, LRN undertakes consulting assignments from corporate companies on Strategy and Innovation. He has very recently authored a book on Innovation titled “The 9 Nuggets of Innovation”.

M Prabhakar
Prabhakar is a Post Graduate Industrial Engineer with 3 decades of business consulting background. He is a certified Theory of Constraints consultant (TOC) by Goldratt Schools Israel, certified expert on TOC by TOCICO & is associated with TOC for the last 22+ years. He has been personally mentored by Dr Goldratt since 2004 & was closely interacting with him until 2011. Prabhakar was working as the Country Director at Goldratt Consulting between 2007 and 2015. Prabhakar was instrumental in spreading the awareness of TOC in India over the last two decades. He has published several articles & has delivered numerous lectures on the topic of TOC in several esteemed forums. 
Prabhakar is currently the founder-director of Strategy and Systems Consulting & Focus and Flow Technologies Pvt Ltd, which he founded during the year 2015. Through his consulting companies, Prabhakar and his colleagues are involved in several comprehensive TOC consulting projects across several industry verticals such as fashion jewellery, fast-moving consumer goods, consumer durables, automotive OEM, capital machinery, pharmaceutical, heavy engineering, fashion retail etc.
In his leisure time, Prabhakar enjoys taking long walks and listening to music.

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