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DESIGN – Block to Block-Buster Transitions in advertisement design in a regional newspaper

Author Name: Dr. Suniti Vadalkar, Dr. Gitesh Chavan | Format: Paperback | Genre : Business, Investing & Management | Other Details

Newspapers are one of the oldest media forms in this country and despite the continually developing array of digital technologies- sometimes because of it worldwide people still rely on newspapers. A newspaper is short-lived; it has a life of just a single day. It was also one of the oldest media to accept advertising. It is the carrier of advertisements which always addresses the consumers and the potential readers. 

The word advertising exudes glamour. On the flip side, it has to cater to a target-segment. What if the target segment is from a tier-two city? How would the advertisements in the communication channels of such a city be with a change in demographics? Read on…

Usually, advertisements are not created to address and have a dialogue with existing and prospective designers, professionals and students of communication, marketing and advertising. But, why not? 

This book is a story, illustrating the times when advertising designs used block printing as the technology for printing way back in the early 20th century. It takes the reader through a journey of Design, Newspaper, Advertising and Printing all which witnessed a transition. 

This book…. 

·         Presents the design of advertisements in a regional newspaper.

·         Renders insights, maps the tracks and trends that led to the creation of these advertisements.

·         Mentions the journey of various printing processes in one newspaper.

·         Is an excellent resource for practitioners and students of advertising, design, marketing, communication and anyone who loves to get a peep into design history.

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Dr. Suniti Vadalkar, Dr. Gitesh Chavan

Dr. Suniti Vadalkar is an alumni of Sir. J.J.Institute of Applied Art, Mumbai. A national and state art award winner. Holds a Ph.D in Design from CEPT, Ahmadabad. Has three decades of experience jointly in the industry and academics. Her research pursuits are in Design, Typography, Calligraphy, Art and Education. Currently, an associate Professor at FLAME University and the Chair of the Department of Fine and Performing Arts.

Dr. Gitesh Chavan is a Ph.D from NITIE and has published many research papers in academic journals of repute with “A” category publications to his credit. B2B Marketing, Sales and Business Development of Automation Services worldwide across multiple geographies including Australia, USA, European Union and Middle East, in cross cultural and cross functional teams are his expertise

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