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Author Name: Anurag Singh Parihar | Format: Paperback | Genre : Educational & Professional | Other Details

This book reports the results of our research. It is written both for practitioners and business students. Managers wishing to understand how electronic commerce is revolutionizing business will find that our comprehensive coverage of essential business issues (e.g., pricing and distribution) answers many of their questions. Advanced business students (junior, seniors, and graduate students) will find that the blend of academic structure and practical examples provides an engaging formula for learning.

The book’s title reflects some key themes that we develop. First, we are primarily concerned with electronic commerce, which we define as using technology (e.g., the Internet) to communicate or transact with customers. Second, we discuss how organizations must change in order to take advantage of electronic commerce opportunities. In this sense, our book offers the strategic perspective (i.e., the best way to operate a successful business in the 21st century). Third, with the growing importance of the Internet and related technologies, organizations must take electronic commerce into account when they are creating strategic plans. Thus, electronic commerce is a strategic perspective that all firms must adopt, both in the present and in the future. 

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Anurag Singh Parihar

Mr. Anurag Singh Parihar is working as a faculty in APS University Rewa (M.P.) in Commerce and Taxation field he has a wide experience in teaching and research sector for over the years, he is also a Professional Tax Consultant especially in Income tax and GST field with a practice experience in many years. He has also served as Assistant Professor in Vindhya Institute of Management & Science (VIMS) in Commerce Department; he has also served SRKCPM (Shri Rama Krishna Collage of Polytechnic & Management) along with several other institutions in various positions. He has worked on several Academic and Industrial Assignment in many more year. He is also an active member of IARDO and Legal Adviser of Shri Rama Krishna Humanity, Engineering & Science international journal published by SRKCPM. He published books on accounting concepts with use of computer and E-Commerce trend with use of tally software and in the field of Research he published many books in the format E-Book and Paperback like (My Research Paper, Production Planning & Control, E-Commerce, Research Paper Writing etc.) He published many research paper in many journals/conference both National and International level.

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