"It was a wonderful experience interacting with you and appreciate the way you have planned and executed the whole publication process within the agreed timelines.”
Subrat SaurabhAuthor of Kuch Woh PalExcellent work! Very relevant examples included including some very recent too. Great synthesis of essentials of marketing communications in the modern context.
Mayur Abhaya
Managing Director - Lifecell International
Arvin Subramanian has put together simple techniques that can be applied by today's marketers in preparing effective digital content strategies for a brand. In current times, the need to connect with your audience locally is paramount and this book helps put that core thought into pragmatic solutions.
Manish Kishore & Surej Salim,
Founders - Digitally Inspired Media
About the book
Today, India is seeing tremendous internet penetration. Especially regional users are adopting the internet at a rapid pace. This opens up, phenomenal opportunities for brands to further expand and cater to such a new internet audience. But the challenge for brands is that consumers from each regional market is starkly unique and different from each other. Brands cannot operate with one size fits for all strategy, in this kind of situation. This handbook talks about the various stages and processes involved in customizing content strategy, to craft the brand’s regional narrative.
Arvin Subramanian
Arvin Subramanian is an experienced Digital Marketer, who has worked on setting up digital media presence for various regional brands. He has also been instrumental in revamping and reviving the digital media strategy of multiple brands. He is currently heading a mid-sized digital communications team for a leading organization in India. Arvin shares a great relationship with the leading influencers and the digital media community of Tamil Nadu. He has built this rapport, by working with them closely on various brand projects, hosting various “Tweet Up” sessions, and also arranging a special TV show to specifically document their success stories. Arvin is also pursuing his Ph.D. in digital marketing. His research focuses on the growth of OTT video streaming platforms and its future in India. He has submitted and published several research papers in international journals on topics related to binge-watching behavior, and the future of SVOD in India. Arvin also takes guest lectures in leading B Schools and mentors young media students on building their careers. He also does Vlogs on trends and digital media industry related news, to his 25,000 odd subscribers.
