"It was a wonderful experience interacting with you and appreciate the way you have planned and executed the whole publication process within the agreed timelines.”
Subrat SaurabhAuthor of Kuch Woh Pal
How to be a Successful Case Writer & Teacher is definitely one of the most comprehensive and lucidly written books on case learning methodology. Readers are introduced to the essence and importance of cases along with their types. Further the book vividly describes the importance of case triggers in writing cases through library research. Apart from detailing the case writing and teaching methodology, this book offers a detailed understanding of how to write effective teaching notes and offers suitable tips to enhancing shelf life of cases.
This book comes with a plethora of examples and illustrations that makes for easier understanding and facilitates effective application of aspects learnt. The book promises to be a wholesome companion in the context of case learning for teachers, students, research scholars and technical content writers in the domain of management.
Dr Kisholoy Roy
Dr Kisholoy Roy is a Ph.D. in Management from IIT(ISM) Dhanbad. He is an Accredited Management Teacher certified by AIMA, New Delhi.
Dr Roy has over two decades of teaching experience and has over 200 academic publications that include case studies, articles, research papers, books and e-books. He has two worldwide bestsellers on case writing and teaching. As an author he has also contributed to authoring books on certain niche areas of marketing like celebrity endorsements. He is a noted case teacher and a teaching resource inclined to institution building.
