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In Search of an Ideal MSME A Holistic Management Approach

Author Name: Sharad Sarin, G. M. Kapur | Format: Paperback | Genre : Business, Investing & Management | Other Details

The Book provides deep insight into a variety of issues and challenges for entrepreneurs to manage and grow their businesses well. Rooted in India which has more than 50 million MSMEs, the book provides a global perspective.  With 200 million plus MSMEs in the world, the healthier the MSMEs, the happier would be the Globe. Rich experience of the authors in academics and entrepreneurship, the book enlightens the readers with the best of both world. The book will also help would-be students desirous of becoming entrepreneurs and creating employment.

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Sharad Sarin, G. M. Kapur

Sharad Sarin

Prof. Sharad Sarin (Electrical Engineer1967, MBA from IIMA, 1972) is a former senior faculty at XLRI, Jamshedpur, and a visiting faculty at IIM Ahmedabad among many other national and internationally acclaimed institutes. Dr. Sarin has about 45 years of professional experience including several consultancy assignments in marketing and strategic management. 

He was named amongst the top five teachers of business management in India by Business Standard, a leading business daily newspaper in India. He was honored with the ‘Lifetime Achievement Award by Higher Education Forum, Mumbai, in 2017 and IIM Indore in 2022 for his contribution to education. Dr. Sarin is also widely known as the creator of the concept of “Marketing Fair”

G. M. Kapur

G. M. Kapur is a long-time resident of Kolkata. After his schooling here, he completed his Bachelor's degree in Mechanical Engineering from the IIT-BHU in 1971 and Post Graduation in Business Management from the Indian Institute of Management, Calcutta (IIMC) in 1973. He is a Member of the Institution of Engineers as well as a Chartered Engineer since 1991. He started his career in banking and then was involved in a few start-ups. He is currently an independent management consultant and Advisor, Trade, and Commerce to the Royal Norwegian Consulate, Kolkata He is a member of the National Governing Council and State Convener of The Indian National Trust for Art and Cultural Heritage (INTACH). He has been recently conferred the prestigious Distinguished Alumnus Award by IIM Calcutta.



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