"It was a wonderful experience interacting with you and appreciate the way you have planned and executed the whole publication process within the agreed timelines.”
Subrat SaurabhAuthor of Kuch Woh Pal
Introduction to Advertising and Brand” offers a comprehensive exploration of the dynamic world of marketing communication and brand strategy. The book delves into the fundamentals of advertising—its objectives, processes, media planning, and creative execution—while highlighting the evolving role of brands in a competitive marketplace. It bridges theory with practice, providing real-world case studies, strategic insights, and emerging trends in digital and integrated marketing. Ideal for students and professionals alike, this text equips readers with the conceptual clarity and analytical tools needed to create impactful advertising campaigns and build strong, enduring brands in today’s rapidly changing business landscape.
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Dr. Samrat Srivastava
Dr. Samrat Srivastava is an accomplished academician with over fourteen years of teaching and research experience in commerce and management education. As the Head of the Department of Commerce at KES’ Shroff College, Mumbai, he has demonstrated exceptional leadership in fostering innovative learning practices, entrepreneurship development, and academic excellence. Dr. Srivastava holds a Ph.D. in Business Policy and Administration and has published multiple research papers and books in reputed international journals and publishers. His global exposure includes presenting papers in international conferences across Singapore, Thailand, and Sri Lanka, and conducting sessions at the University of New England, Australia. A certified Innovation Ambassador under the Ministry of Education, Government of India, he actively contributes to educational transformation through NEP initiatives, faculty development programs, and social entrepreneurship. His work exemplifies a deep commitment to academic innovation, leadership, and lifelong learning.
