"It was a wonderful experience interacting with you and appreciate the way you have planned and executed the whole publication process within the agreed timelines.”
Subrat SaurabhAuthor of Kuch Woh Pal
The Digital Marketing is the comprehensive guide to cracking the digital marketing 'code,' and reaching, engaging, and serving the empowered consumer, this book presents an innovative methodology for successful digital marketing: start with the customer and work backwards. A campaign is only effective as it is reflective of the consumer's wants, needs, preferences and inclinations.
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Dr. P. V. M. Raju
An Academic professional, with proven track record in both Academics & Industry. Believes in teamwork and academic leadership. Committed towards imparting contemporary knowledge to students regarding management practices and make them self-confident in achieving their organizational objectives effectively, Possess Excellent people skills with good communication skills. Experience of more than 12 years in teaching field and a Ratified Assistant Professor at Jawaharlal Nehru Technological University, Kakinada, Presently working as Assistant Professor in SeshadriRao Gudlvaller Engineering College, also Serving as Associate Editor for GEC’s International Journal of Innovation Technology and Management (IJITM). Instrumental in establishing MOUs with the industries. Taught different management subjects including Marketing, Sales and Distribution management, Advertising and Brand Management, and Logistics and Supply Chain Management.
