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IPL Viewership An Insight And Analysis

Author Name: Dr. Shalini Sharma | Format: Hardcover | Genre : Sports & Games | Other Details

The success of the Indian Premier League in a country where cricket and Bollywood cover a major pie of the entertainment landscape was a forgone conclusion. But what keeps the viewers hooked up to this festival of stars, cricket, sportsmanship, cheerleaders, sponsor and brands is a million-dollar question. This book is an attempt to find answers to the same. Understanding viewers motivation and enthusiasm to keep the league relevant and successful, factors that play a major role in increasing the viewership and help sustain the interest make it an interesting read.

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Dr. Shalini Sharma

A seasoned professional with varied experience in the fields of academics, curriculum designing, communication, training and development. Her academic achievements include a Ph.D. from Banasthali Vidyapeeth, Rajasthan, and postgraduation in commerce from Delhi University. She also holds a master’s degree in mass communication and a postgraduate diploma in marketing. 

She is an effective communicator and NLP practitioner with strong analytical, interpersonal and organizational abilities. Her strength includes effectively using industry exposure to align with the academic excellence through effective leadership. Apart from bringing a nuanced understanding of various business functions, she does her work with a lot of passion and firmly believes that learning never ends.