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Marketing Automation Unleashing ROI

Author Name: Abhishek Srivastava & Prabha Kiran | Format: Paperback | Genre : Educational & Professional | Other Details

Marketing automation is one of the technologies growing at the fastest rate, according to Forrester's Marketing Automation Technology Forecast, 2017 to 2023. The once-exclusive domain of large enterprises, marketing automation tools are becoming more widely used and scalable for small and mid-sized businesses. It makes sense that marketing automation is now more of a requirement than a luxury.

A 2018 Epsilon Research survey found that 80% of consumers are more likely to purchase products from companies who provide personalised and pertinent experiences. Brands may deliver these tailored experiences with the use of marketing automation. Smaller companies can provide a personal touch in their customer service while larger companies find it difficult to provide that experience. Automation tools and CRM platforms can be helpful in this situation.

This book offers a clear introduction to the tools and technologies, assisting you in assessing your present procedures, selecting the right tools, and adhering to best practises to get the most out of them. In order to increase your competitiveness, this book discusses integrating marketing automation with CRM and other processes, nurturing leads, and using marketing automation to reach buyers via email, social media, and more.

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Abhishek Srivastava & Prabha Kiran

Associate Professor, FMS, Gopal Narayan Singh University, Rohtas, INDIA

Dr. Srivastava comes from an Interdisciplinary Field of Information Technology and Management. A student of University of Allahabad, he has acquired three PG Degrees, one in Commerce and two in Computer Science along with his Ph. D. in the area of E-Commerce. He is having more than seve​​nteen years of experience in both Academia and Industry & currently working as Associate Professor of Digital Marketing & Technology at Faculty of Management Studies, G N S University, Rohtas, India. He has started his initial career with US based MNC as Software Engineer at New Delhi. Prior to join this University, he served School of Management Sciences (SMS), Varanasi as Assistant Professor for more than a decade. He has contributed his work in more than fifty journal articles, book chapters, technical reports as well as many conference proceedings. He has authored four books including a book on Digital Marketing. His Research areas include Digital Marketing & Promotions, Advertising, Tools & Applications, Social Media Marketing and Management, Search Engine Optimization.

Senior Lecturer, WESTMINSTER International University, Tashkent, UZBEKISTAN

Dr. Prabha is an acclaimed academician with ample experience in Teaching, Managing Brands, Business Management & Marketing. At present she is teaching subjects like Digital Marketing, Marketing analytics and Principles of Marketing to her students. She is in the University Research Grant team and currently working with on various projects funded by UNESCO, UN and CTTN. In past she worked with School of Business and Management as Assistant Professor CHRIST University, Bangalore. Having published more than 40 research papers in national and international journals of repute, to being on the review panel of international journals and having 10 papers in Scopus indexed journals. She is also serving as panel for Board of studies on various universities, invited panel for International Conferences, Keynote speaker at multiple conferences national and international level to impart research knowledge. She has also administrating Rousing Design Pvt. Ltd as Consultant Director since April 2020 and also been the digital marketing consultant for various startup organizations guiding them towards their digital marketing campaigns. She has been the founder member of a Bangalore based consulting firm MICCAKA Labs PVT LTD.