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NEW MEDIA IN PUBLIC RELATIONS THE EVOLVING SCENARIO IN INDIA

Author Name: TOMOJIT BHATTACHARJEE | Format: Paperback | Genre : Computers | Other Details

Communications professionals are never really given the due they deserve. While they are generally supposed to convey what is happening in their respective organizations, on most occasions, organizations actually end up doing what the communications people would want to convey to the external audience. Many recent phenomenon of global importance show that, the messaging, the narrative building around an event becomes more important than the event itself.  

The advent of new media has tremendously enhanced the importance of the role of communications or public relations professionals. Gone are the days, when an organization would gain popularity or traction among its target audience on its own, or a lazy press release at the end of an event would be sufficient to convey the desired message. 

This book tries to explore how new media tools are changing the profession of public relations in the Indian context. With separate chapters on how the government run PR is responding to this change and how the corporate world is reacting, the book tries to analyse all possible facets of this change. This effort would certainly be of great value to young PR professionals as well as students who wish to pursue public relations as a profession.  

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TOMOJIT BHATTACHARJEE

As a communications professional, Tomojit Bhattacharjee always had keen interest in how new media was transforming the entire public relations industry. As this space is extremely dynamic with new innovations taking place every day, it was probably a tricky decision to write a book on such a topic. However, he decided to take the plunge and his effort is here before the readers.  

Tomojit is currently working as a Deputy General Manager in the Corporate Communications department of Delhi Metro Rail Corporation (DMRC) and has about 15 years of experience in the field of media and communications. Having started his career as a journalist with the Press Trust of India (PTI), New Delhi, Tomojit also worked with the Public Relations department of NTPC Limited before joining DMRC where he is a part of the core media relations and strategy team. 

Tomojit has done his doctorate in the sphere of new media and its potential as a public relations tool in the public sector. This is his first book. 

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