"It was a wonderful experience interacting with you and appreciate the way you have planned and executed the whole publication process within the agreed timelines.”
Subrat SaurabhAuthor of Kuch Woh Pal
We are happy to bring in the book for you with title “PERSONAL SELLING” this book has been
written in accordance with the precisbed syllabus for B.com honour’s BBA and Integrated
M.com. An attempt has been made through this book to explain the various concepts of Personal
selling, sales and marketing in easy, understandable, comprehensive and well-structured
language.it is our endeavor to make this book more student oriented and meet their requirements.
This edition emphasizes helping others through the application of the Golden Rule of Personal
Selling. The book will create awareness and understanding of the notion that personal selling is
more than a simple business transaction.
Prof M anjum Parwej, Dr Sajad Ahmad Mir, Dr Asif Amin Kuchey
Prof M MAnjum Parwej completed his graduation from university of Patna Bihar
and did PG (MBA) with marketing specialization. Beside this he has done PG
diploma in personal marketing and industrial relation. Currently pursuing P. hd
from APJ Abdul Kalam Azad University Indore and working as assistant professor
in chamali Devi group of intuitions Indore.
Dr Sajad Ahmad Mir Graduated from university of Kashmir powered and backed
by degrees’ like M. Com and M.Phil. from Vikram university and did P. hd from
Davv Indore. currently working as assistant professor at Govt degree college
Baramulla.
Dr Asif Amin Kuchey did his masters from LPU and P. hD from Delhi. Currently
working as assistant professor at Acharya institute of graduate studies Bangalore.
