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Rebound How to Bounce Back and Disrupt Your Market with Strategic Innovation

Author Name: Utssav Gupta | Format: Paperback | Genre : Business, Investing & Management | Other Details

“Your product will only survive in a crowded marketplace if you stop advertising and start innovating.” - Seth Godin

In a business world of nonstop change, there's only one way to win the game: Transform it entirely. This requires a revolution in thinking, a steady stream of disruptive strategies and unexpected solutions. In Rebound, Utssav Gupta shows exactly how to generate those strategies and deliver those solutions.

This book reflects Utssav's immense experience creating breakthrough solutions at Creators Architects. Utssav shows how to combine fluid creativity with analytical rigour in a simple, complete, three-stage process for successfully disrupting any market.

You'll learn why the most unexpected ideas draw the least competitors, and offer the greatest potential. Then, using many examples and a case study, you'll walk through every step of transforming disruptive ideas from conception to breakthrough business strategy.

A compelling read making complex subject like innovation easy to understand.

Chandan Goyal

Co-founder, Blue Consulting Pvt. Ltd.

If you are really serious about doubling your profits this year - then this book you can’t miss, Period.

Akshar Yadav

Creator of Get Overbooked framework

This book offers solutions of most complex challenges which result in stagnation of business, through strategic innovation. It’s A must read for every entrepreneur to stand apart and away from the crowd.

Yogendra Shah

Head - Investment Advisory SNMA Enterprise Pvt. Ltd.

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Utssav Gupta

Utssav Gupta is an Innovation Catalyst and founder of Black Swan Lab, where he focuses on distinct industry problems and their vision, to find an alternative approach models through innovation. He is an architect by education and is CEO/partner at Creators Architects.

Utssav’s ideas and strategic approach has created breakthroughs for many entrepreneurs by saving them money, opening up new niches and creating opportunities for them. In architecture, he introduced Inventive Architecture framework that created a string of projects with unconventional design approach, that are now regarded as one of their kinds, are impactful and have changed status quo.

He has studied Architecture from Delhi and London with honors and has been an entrepreneur since. Coming from a family of architects, he was exposed to the profession at a very young age and saw various facets, contrasts and contradictions that influenced him in his quest. Over the years, Utssav has researched, studied and analyzed businesses, products and services from many verticals for their strategies, USPs and market dynamics in the context of innovation. This completely transformed his idea of what innovation can do and why businesses are stuck.

He is a strong advocate for disruption by design and believes in building out of the box solutions through a mindful analytical approach.



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