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Sack the Startup The Attitude You Wear to Work

Author Name: Banudas Athreya | Format: Paperback | Genre : Business, Investing & Management | Other Details

Any conversation about startups begins with “More than 90% of the startups fail” – You hear this, you stay away from the startup ecosystem.

For the first time, Banudas Athreya brings about a real breakthrough for success in startups and the startup ecosystem for you. When you are in a startup, you should look upon yourself as an investor, who is investing 'time and energy' and not just as an employee getting paid for his services. An investor evaluates the performance of the companies in which money is invested and does not hesitate to exit the investment if necessary. Sack the Startup is about the attitude you wear and carry to be successful in the startup ecosystem. It emphasizes that you are on equal footing with the employer and have the same power and responsibilities. When you work for a startup you also need to evaluate whether the startup works for you.

In Sack the Startup, you get to know

The attitude required to be successful in startups

The need to work on yourself first, before working on products or markets

That ‘being the right person’ is more important than ‘doing the right things’

That you can be successful, whether the startup is successful or not

The startup offers you a journey that is exciting, irrespective of the destination

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Banudas Athreya

Banudas Athreya is a startup evangelist and a thought leader in the startup ecosystem. He joined the startup ecosystem when it was still very nascent in India. Even the dotcom burst fiasco in the early twenty-first century did not deter him from his faith in the startup ecosystem. He had successful stints in several startups and is the founder of MoneyGurukul.

Follow Banudas Athreya on and twitter@banudas. Please write to us or give feedback at



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