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Seamingly Cultural A Socio-Temporal Study of Clothing, Culture, and the Contemporary

Author Name: Shravishtha Ajaykumar | Format: Paperback | Genre : Design | Other Details

Whether you choose to use fashion as a form of adornment or are completely detached from any fashion choices and choose simplicity, this book discusses how everyone, even the most removed from the fashion industry is unintentionally a part of it. Fashion remains to this day an underappreciated art form but it is still one of the most influential forms of art that embodies the politics, personality, and perceptions of the wearer and their time.

The book discusses the value of fashion and clothing and the historical relevance of India and how it contributed to the industry and still remains a name unknown in the field. Alongside the many values of fashion, the book also discusses the many drawbacks and the possible paths the present day might lead us to.

From the historical relevance of Indian fashion and trade to the future of digital fashion and using it as soft power, the book discusses the vast impact clothing has had and will continue to have in society and empowers the reader to make more deliberate choices with their aesthetic.

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Shravishtha Ajaykumar

Shravishtha Ajaykumar after studying psychology and economics moved on to finish her master's in Urban Policy and Governance. After her master's, she moved into working in policy research and advocacy, where her main areas of expertise range from urban and gender policy to technology and geospatial policies. She also has a keen interest in human anthropology and sociology and incorporates this in her different fields of work. Being passionate about individual representation and empowerment and different forms of art, she wrote this book to allow her different fields of interest to coincide.