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The Eight Principles of Sustainable Fundraising Transforming Fundraising Anxiety into the Opportunity of a Lifetime

Author Name: Larry C Johnson | Format: Paperback | Genre : Business, Investing & Management | Other Details

Whether you're a novice volunteer, board member, professional fundraiser, or nonprofit CEO, you face the daunting challenge of meeting fundraising goals, and no amount of passion, energy or hard work can replace the fact that money is needed to fuel your organization's growth. So how do you raise money to fuel your vision?

In this book Larry outlines his unique and time-tested principles of fundraising which successfully helped raise $21 million in under a year for an organization that had never raised more than $3 million in any single year in its history. 

Larry’s revised and expanded international edition of his groundbreaking and award-winning book takes the reader deeper into the eight sophisticated yet simple principles what will transform your fundraising. 

Larry empowers fundraisers, both volunteer and professional alike, to see donors as people like themselves who want to invest in a worthwhile cause or organization.

With a straightforward and accessible approach, Eight Principles walks the reader through eight steps that will reshape their fundraising approach and processes to yield true sustainability.

Using real-life case studies from the author's extensive experience, along with a new AI-based assessment tool, Eight Principles shows charitable organizations where they are with respect to fundraising and how to get to where they want to be. With candid and engaging narrative, Eight Principles stresses the relational aspect of philanthropy and, in doing so, provides the keys to transforming fundraising anxiety into effective nonprofit leadership and fundraising success.

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Larry C Johnson

An internationally recognized philanthropy and fundraising thought leader, Larry enables nonprofit executives and fundraising professionals to achieve real impact through the creation of enduring high-performing fundraising cultures.

As Founder of The Eight Principles, Larry leads the fundraising training industry by with the development of the only continuous learning platform for fundraising. Continuous learning, long the gold-standard for achieving lasting organizational alignment, is now available to nonprofits seeking high-performing fundraising cultures.

Larry’s deep experience as a front-line fundraiser, development executive, and coach positions him well for his cap stone project—making accessible, interactive fundraising training through continuous learning available to any nonprofit. 

His direct fundraising experience includes the successful solicitation and close of both seven and eight-figure gifts as well as the successful direction and administration of capital funding efforts upwards to $200 million for a total of over $500 million in philanthropic revenue.

Author of the award-winning book, The Eight Principles of Sustainable Fundraising, AFP named Larry Outstanding Development Executive in 2010. The Wall Street Business Network ranks him in the Top 15 Fundraising Consultants in the USA. Larry speaks widely and serves on both nonprofit and corporate boards, including The Philanthropy Council of The Carter Center, the philanthropy of the 39th President of the United States.

Larry’s career began in Fortune 100 program management before moving into charitable fundraising with Ketchum, Inc., as fundraising counsel. He subsequently served as chief advancement officer for four colleges and universities before founding The Eight Principles in 2007.