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The Golden Ratio In UX Design And Other Articles On User Experience

Author Name: Amolendu H. | Format: Paperback | Genre : Educational & Professional | Other Details

12 articles on user experience design that can provide insights to the UX and digital designers who are designing for the real world. This is not a UX theory or methodology book, rather it’s written based on the experience by the author, who himself is a UX designer and have created a lot of digital experiences, used by many. 

A true but funny stat says: if you live a total 70 years you spent 21 years of that time on your mobile or computer device, and when you spend the time of these devices, you constantly interact with them ... as UX designers, our work is to make these interactions 'humane' and 'natural' as possible as it can be. The 12 articles on this book on UX design can provide you some insights to you on UX design. Enjoy!

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Amolendu H.

Amolendu H. is an experience design specialist with 18+ years of experience, most of those years he spent exclusively as a User Experience Designer with major Start-Ups, IT agencies, and E-Commerce portals. He has worked on a variety of projects including fin-tech, edu-tech, and agro-tech apps, e-commerce, financial dashboards, user-generated content, social networking, and on-demand mobile applications for various clients. He was the head of UX for Pepperfry.Com and have consulted some big brands like Walmart, S&P500, Porsche, etc. and many major banking institutions.


He is located in Mumbai, India, and trying to help SaaS and tech start-ups with the user and customer experience design via his UX & CX design studio - ONYX (www.onyxdigi.com). He also conducts UX workshops in eminent institutes like IITs and IT companies.

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