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UNDERSTANDING RETAIL For Customer Service Associate

Author Name: Dr. N. V. R. Nathan, Suma M. A. | Format: Paperback | Genre : Business, Investing & Management | Other Details

Organized retail has over 4.2 million front-end retail staff and over 42 million in the unorganized sector in India. Over 70% retail front-end staff are neither trained nor aware of all retail terminologies or handling of the customer. This book gives the reader a complete understanding of retailing in the modern era and how to be a part of the retail front-end to support the retail business. Knowledge is power and this book can empower understanding of the retail sector and various formats of retailing in India. 


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Dr. N. V. R. Nathan, Suma M. A.

Dr. N. V. R. Nathan has over 38 years of retail and fashion industry experience. He is the Former General Manager of Shoppers Stop, Former Director, National Institute of Fashion Technology (NIFT) Hyderabad & Chennai and Former Dy Director General of Apparel Export Promotion Council (AEPC) Ministry of Textiles. He is a recipient of the Bharat Gaurav Award and Samaja Shree Award. SUMA M A, his wife, is a textile graduate and has been working in the retail sector for over 12 years. She is a qualified assessor for Retail Training under NSDC.