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What the Finance Easy-to-learn finance practices for entrepreneurs who want to achieve high performance

Author Name: Sangeeta Shankaran Sumesh | Format: Paperback | Genre : Business, Investing & Management | Other Details
Amazon Sales Rank: Ranked #66 in Kindle - Econometrics & Statistics

No. Finance is not confusing. Finance is not boring. Finance is definitely not something you can ignore.

Through simple examples, actionable points and practical insights, Sangeeta Shankaran Sumesh shows entrepreneurs what finance really is – the most valuable secret weapon of your business. From how to arrive at your pricing strategy to managing your cash flow and how you can maximize your profits, the book covers all aspects of finance. Using her two decades of experience in the industry, the author has also peppered the book with real-life stories of successful entrepreneurs – how they overcame their financial woes. What the Finance also gives the reader a glimpse of the challenges these entrepreneurs faced and how, in reflection, they see the value in learning about finance.

A must-read for a smart entrepreneur, who sees the significance of understanding the language of finance. This is not a book for your accounts guy. It is carefully written for entrepreneurs to learn business finance in its entirety.

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Sangeeta Shankaran Sumesh

Sangeeta Shankaran Sumesh is ‘The Gain Enabler’. A Chief Financial Officer turned Business Coach, enabling high performance and enhancing financial growth for businesses. Her purpose is to serve entrepreneurs, leaders and teams to shine and succeed. She’s on a mission to enable, empower and elevate businesses and individuals. She has rich corporate experience of 25 years, including leadership positions with multinationals.

An Independent Director with a listed company and a TEDx Speaker, Sangeeta is a chartered accountant, management accountant and completed executive education from Harvard Business School. She is a credentialed Coach from International Coaching Federation (PCC), and is also a business advisor, professional speaker and the author of “Get High” and “Where’s the Moolah?”

Facebook / Youtube / Instagram / Twitter / LinkedIn: The Gain Enabler

Website: www.sss.coach

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