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Win The Digital Age with Data / - How To Use Analytics To Build Products That Customers Love

Author Name: Suman Guha | Format: Paperback | Genre : Business, Investing & Management | Other Details

"Data and analytics underpin modern product launches and marketing.


Here's a great read on how PMs may successfully use data across product development and launch. Suman Guha distills practical lessons from his rich PM experience at the likes of Tesco, Red Hat and Reliance Jio." – Abhishek, Head of Product Marketing at Google

“This is one of the best-written books when it comes to the role of analytics in product management.” – Brendan, Principal Product Manager at Red Hat Inc.

“If you are a budding PM or a seasoned one, this book will really help you understand relevance of data in today’s world. Suman, with his years of experience, has been able to beautiful explain how analyzing data will help you improve & optimize your product. Thank you so much for this, Suman. Looking forward to your next book.” – Anand, Head of Product at Jio

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Suman Guha is an entrepreneur, lifelong learner and he led Fortune 100 product companies, e.g., Red Hat, Teradata, and Tesco, in various product roles globally. At the early age of 24 he quit his first job at Virgin Media, UK and founded his ed-tech startup. In his most recent position at Cisco he led products and teams globally as Head of Product.

He holds an MSc. degree from the University of Glasgow, UK, and a Bachelor’s degree from Birla Institute of Technology, Mesra (Ranchi). In late 2021, the British Computer Society, UK. has recognized his contribution in SaaS, Cloud Platforms, and the field of Computing. It has awarded him the prestigious Fellow of British Computer Society.

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