FMCG Blueprint: Your No-Nonsense Guide to FMCG Success!
Why do some brands dominate supermarket shelves while others fade into oblivion?
Welcome to the fast-paced, high-stakes world of FMCG - where visibility, volume, and velocity decide winners. If you’ve ever wondered how shampoos, snacks, and soaps quietly make billions or how shelf space turns into a battlefield, this book is for you.
What makes this book different?
Unlike textbooks packed with jargon, FMCG Blueprint is your real-world survival guide. Whether you’re a rookie exploring FMCG sales, a mid-level professional scaling new heights, or someone just curious about how biscuits rule the world, this book offers actionable insights, relatable stories, and laugh-out-loud moments.
What you’ll discover:
1. How to master sales strategies that move products faster than your competition.
2. Secrets to cracking pricing, margins, and ROI calculations like a pro.
3. The art of retail execution and shelf domination.
4. How to scale your brand from local favorite to global player.
5. What the future holds—AI, sustainability, and e-commerce revolutions.
No fluff. No boring theories. Just tried-and-tested hacks, insider wisdom, and a whole lot of fun.
Whether you’re aiming for a promotion, growing your startup, or just trying to decode why your favorite chips got smaller, FMCG Blueprint is your go-to guide to mastering the industry.
Get ready to transform your FMCG game. Grab your copy now!
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Suraj Raina
Suraj Raina is a sales enthusiast, marketing maestro, and FMCG trouble-shooter with a knack for cracking the toughest markets and making brands fly off the shelves. Armed with a management degree from SIBM and years of experience working with industry giants, he’s been in the trenches of FMCG - negotiating with retailers, managing distributor wars, and decoding the mysteries of margins and ROI.
What sets Suraj apart? A sharp mind, a quick wit, and the ability to make even the driest business concepts sound like fun. A recipient of the Prime Minister Narendra Modi Scholarship for academic excellence, Suraj’s journey has been nothing short of extraordinary.
When he’s not busy demystifying FMCG for the next generation of sales ninjas, Suraj enjoys experimenting in the kitchen, writing with humor, and making complex topics easy to understand. His passion for simplifying the chaos of FMCG shines through every page of this book.
Follow his blueprint, and you’ll never look at FMCG the same way again.
