“I don’t believe this book is the last word on advertising; I don’t consider this book will be hailed as the messiah for students studying the art of communications. What I do believe is that this book is a simple and easy to understand the how-why-when of advertising. Many books claim to do so but, evidently, few deliver. Certainly, there are books on aspects of advertising & communications, books that parse the subject and then elaborate. Mastering the basics takes a whilel”
Smarth Bali
Global Communications Specialist
"Long overdue, the book bridges the chasm between Advertising and practical insights into Consumer Behaviour, OTT Platforms, and Digital Apps in the 21st century; I commend Prabuddh for this very distinguished work for the industry and the university on one hand and the professional and layman alike."
Professor (Dr) Anoop Swarup
MSc, MS, MBA, PhD, PSC, FZSI, FAB, FWBI, FRSA
Founder Chair, Global Knowledge Alliance
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Prabuddh Banerjee
Prabuddh Banerjee lives in Mumbai and has over three decades of experience in integrated marketing communication, public relations and journalism. He has over twenty years of teaching experience in teaching marketing communication, marketing management and journalism at reputed business schools, mass communication colleges and universities. He has contributed columns and op-ed pages to some of the reputed English national dailies. As an educationist, he has contributed research papers to international research journals. Where is Najeeb & Other Stories of Unsolved Crimes is his first nonfiction book. Currently, he is a visiting faculty to the School of Broadcasting and Communication, Mumbai.
